ABOUT US

We pride ourself on providing the highest quality, premium luxury, everyday essentials.

Our heavyweight hoodies, sweatshirts, bottoms and t-shirts (ranging from 600GSM - 300GSM) are careful constructed with intention and design consideration, in order to create garment silhouette that are of the highest standard.

All of our products are made from the finest fabrics, as we only produce with only 100% organic cotton. Offering a more sustainable solution to our customers and for the world.

Creating products where fabric and fit are the primary focus. Providing comfort, quality and luxury for our customers to feel elevated in their everyday wear.

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Why PROJECT 101?

Because every we do is related to 101.

From producing the best basic blanks (101), structuring our pricing to encode the number 101, to offering exclusive products limited to 101 pieces or creating specific 1-of-1 collectors items, within our Collectors Clubhouse

We aim to creating a community and identity,  of those who want to individually and collectively ‘Be The Best’, that we can be.

“To aspire to be the best, and to inspire others to do the same, firstly you have to believe you can accomplish your dreams, then most importantly, you have work to achieve your dreams.”

- PROJECT 101